Communication Yearbook 33 (eBook, ePUB)

Redaktion: Beck, Christina S.

• Format: ePub

Produktbeschreibung

The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 544
• Erscheinungstermin: 7. Mai 2009
• Englisch
• ISBN-13: 9781135227302
• Artikelnr.: 47890531

Autorenporträt

Christina Beck is professor of communication at Ohio University. She has been editing the Communication Yearbook series for 3 years. CY 33 will be her final volume.

Inhaltsangabe

Editor's Introduction -- Christina S. Beck
Ohio University A Synthesis of Findings and Theoretical Explanations for the "Boomerang Effect" in Response to Strategic Messages -- Sahara Byrne
Cornell University
& Philip Sol Hart
Cornell University A Meta-Analytic Review of the Effects of Adapting Consumer Advertising Appeals to Cultural Values -- Jos Hornikx
Radboud University Nijmegen
& Daniel J. O'Keefe
Northwestern University The Role of Computer-Tailoring in the Development of Persuasive Health Communication Messages -- Seth M. Noar
University of Kentucky
Nancy Grant Harrington
University of Kentucky
& Rosalie Shemanski
University of Kentucky An Integrative Model of Knowledge -- Ronald E. Rice
University of California
Santa Barbara
& Marni Heinz
Google Communicating Statistical Risk Information -- Ulrich Hoffrage
University of Lausanne. Christine Skubisz
University of Maryland
& Torsten Reimer
University of Maryland Opening Up the Conversation on Genetics in Families: The Space for Communication Scholars -- Kathleen Galvin
Northwestern University
& Lauren H. Grill
Northwestern University Re-Imagining Science
Technology
and Engineering: Communication Perspectives -- Patrice M. Buzzanell
Purdue University
Lorraine G. Kisselburgh
Purdue University
& Brenda L. Berkelaar
Purdue University Organizational and Family Gender Role Reversal: A Cross-Contextual
Communication-Centered Review of the Literature -- Caryn E. Medved
Baruch College/CUNY Discourses of Volunteerism -- Shiv Ganesh
University of Waikato
& Kirstie McAllum
University of Waikato Public Interest Media Activism and Advocacy as a Social Movement: A Review of the Literature -- Philip Napoli
Fordham University Image Restoration and Reconciliation: The Application
Limitations
and Future Directions of Apologia Studies -- Emil B. Towner
Texas Tech University