Colin Ashurst

Competing with IT (eBook, PDF)

Leading a Digital Business

• Format: PDF

Produktbeschreibung

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.

Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.

- Allows students to apply their knowledge and explore real-world issues through case studies and examples
- Brings together benefits-led and agile approaches to projects in an innovative framework
- Combines extensive practical experience with the latest academic thinking and research

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 420
• Erscheinungstermin: 16. September 2017
• Englisch
• ISBN-13: 9781137269980
• Artikelnr.: 47896909

Autorenporträt

Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK.

Inhaltsangabe

1. Foundations for a New Perspective 2. A Benefits Framework for Planning
Projects Exploring Opportunities 3. Establishing the Vision Developing the
Benefits Realization Plan 4. Building Momentum Delivering the Benefits 5.
Assessing the Benefits Evaluation 6. Making the Most of Investments in IT
7. Digging Deeper into the Issues of Design and Change 8. Strategy Creating
Value and Building Competitive Advantage 9. Managing the IT Portfolio 10.
Taking an Architecture Perspective 11. Digital Business 12. Implications
for the CIO And IT Function 13. Enabling Business Innovation 14. Building
the IT Capability of the Organization.