This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence (OSINT), proposing new ways to categorize it. Also covered by the papers is the use of intelligence for forecasting service strategies; an examination of entrepreneurial attitude, normative beliefs and their influence on managerial scanning practices for CI; an investigation of the link between intelligence activities and innovation within technology firms and a report on the CI practice of technology led companies and how this is used in the development of their marketing strategy.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.