Bernhard Wallner

Competitive Strategies of Foreign Original Equipment Manufacturers in the Indian Passenger Car Industry (eBook, ePUB)

An Analysis of Competitive Advantage in the Small to Mid-Size Segment

• Format: ePub

Produktbeschreibung

Bachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, Berlin School of Economics and Law, language: English, abstract: This thesis analyses the competitive strategies of foreign OEMs in the Indian small to mid-size passenger car industry and explains why some companies were able to achieve a competitive advantage while others failed to do so. It can be said that two factors were crucial for gaining a competitive advantage in this industry: the date of resource commitment and the degree of localization in the value chain. A foreign OEM holds a competitive advantage to (1) a foreign OEM that entered at the same time but had a lower degree of resource commitment and to (2) a foreign OEM with the same degree of resource commitment but a later entry date. Moreover, a foreign OEM holds a competitive advantage to a foreign OEM with a lower degree of localization in the value chain.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 97
• Erscheinungstermin: 15. Oktober 2012
• Englisch
• ISBN-13: 9783656288978
• Artikelnr.: 49837946