Competitive Strategy (eBook, ePUB) - Porter, Michael
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  • Format: ePub

About the analysis of the competitive structure of the industry, which is based on five basic market forces: intra-industry competition, the threat from potential competitors, the availability of substitute products, the market power of suppliers and consumers. The book presents a comprehensive system of analytical methods to help a firm analyze and forecast an industry as a whole, understand all industry competitors and their position, and translate this analysis into a competitive strategy for a particular business.

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Produktbeschreibung
About the analysis of the competitive structure of the industry, which is based on five basic market forces: intra-industry competition, the threat from potential competitors, the availability of substitute products, the market power of suppliers and consumers. The book presents a comprehensive system of analytical methods to help a firm analyze and forecast an industry as a whole, understand all industry competitors and their position, and translate this analysis into a competitive strategy for a particular business.

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