Steve O'Keefe

Complete Guide to Internet Publicity (eBook, PDF)

Creating and Launching Successful Online Campaigns

• Format: PDF

Produktbeschreibung

Strategies for grabbing-and holding-an audience's attentiononlineThe definitive resource for PR and marketing professionals, thissequel to Steve O'Keefe's best-selling classic Publicity on theInternet (0-471-16175-6) provides detailed, how-to instructionson planning, designing, implementing, troubleshooting, andmeasuring the results of online campaigns. Throughout the book, theauthor enlivens his coverage with inspiring and instructivevignettes and case studies of successful campaigns. Steve O'Keefecovers everything the reader will need to get up to speed on searchengine optimization, newsletters, news rooms, e-mail marketing,e-mail merge software, syndication and affiliate programs, andbuilding in-house publicity operations.Companion Web site features customizable Word and HTMLtemplates, weekly live discussions groups, and valuable resourcelistings.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 448
• Erscheinungstermin: 1. Oktober 2002
• Englisch
• ISBN-13: 9780471275022
• Artikelnr.: 37301531

Autorenporträt

STEVE O'KEEFE is a pioneer in Internet publicity, starting hiscompany Internet Publicity Services in 1994 before the firstcommercial Web browser was launched. He is currently President of S& SEA Inc., a firm specializing in strategic online marketingplans and brokering online alliances. O'Keefe also teaches InternetPublicity at Tulane University. His bestselling book Publicity onthe Internet earned the Tenagra Award for Internet MarketingExcellence.