Complete Guide to Internet Publicity (eBook, PDF)
Creating and Launching Successful Online Campaigns
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Strategies for grabbing-and holding-an audience's attentiononlineThe definitive resource for PR and marketing professionals, thissequel to Steve O'Keefe's best-selling classic Publicity on theInternet (0-471-16175-6) provides detailed, how-to instructionson planning, designing, implementing, troubleshooting, andmeasuring the results of online campaigns. Throughout the book, theauthor enlivens his coverage with inspiring and instructivevignettes and case studies of successful campaigns. Steve O'Keefecovers everything the reader will need to get up to speed on searchengine optimization, newslett...
Strategies for grabbing-and holding-an audience's attentiononlineThe definitive resource for PR and marketing professionals, thissequel to Steve O'Keefe's best-selling classic Publicity on theInternet (0-471-16175-6) provides detailed, how-to instructionson planning, designing, implementing, troubleshooting, andmeasuring the results of online campaigns. Throughout the book, theauthor enlivens his coverage with inspiring and instructivevignettes and case studies of successful campaigns. Steve O'Keefecovers everything the reader will need to get up to speed on searchengine optimization, newsletters, news rooms, e-mail marketing,e-mail merge software, syndication and affiliate programs, andbuilding in-house publicity operations.Companion Web site features customizable Word and HTMLtemplates, weekly live discussions groups, and valuable resourcelistings.
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