132,95 €
132,95 €
inkl. MwSt.
Sofort per Download lieferbar
66 °P sammeln
132,95 €
Als Download kaufen
132,95 €
inkl. MwSt.
Sofort per Download lieferbar
66 °P sammeln
Jetzt verschenken
Alle Infos zum eBook verschenken
132,95 €
inkl. MwSt.
Sofort per Download lieferbar
Alle Infos zum eBook verschenken
66 °P sammeln
Andere Kunden interessierten sich auch für
![Re-Conceptualizing the Paradox in (Education) Policy Implementation: Unravelling Perspectives on the Policy/Practice Gap (eBook, PDF)]( "Re-Conceptualizing the Paradox in (Education) Policy Implementation: Unravelling Perspectives on the Policy/Practice Gap (eBook, PDF)")
Re-Conceptualizing the Paradox in (Education) Policy Implementation: Unravelling Perspectives on the Policy/Practice Gap (eBook, PDF)153,95 €![Conceptualizing International Practices (eBook, PDF)]( "Conceptualizing International Practices (eBook, PDF)")
Conceptualizing International Practices (eBook, PDF)25,95 €![Digital Culture (eBook, PDF)]( "Digital Culture (eBook, PDF)")
Digital Culture (eBook, PDF)132,95 €![Multi-Media Research and the Consumption of Popular Culture (eBook, PDF)]( "Multi-Media Research and the Consumption of Popular Culture (eBook, PDF)")
Multi-Media Research and the Consumption of Popular Culture (eBook, PDF)132,95 €![Culture and climate in health organisations (eBook, PDF)]( "Culture and climate in health organisations (eBook, PDF)")
Culture and climate in health organisations (eBook, PDF)132,95 €![Decoding Southern Culture and Hospitality (eBook, PDF)]( "Decoding Southern Culture and Hospitality (eBook, PDF)")
Decoding Southern Culture and Hospitality (eBook, PDF)132,95 €![Culture and marketing in emerging market economies (eBook, PDF)]( "Culture and marketing in emerging market economies (eBook, PDF)")
Culture and marketing in emerging market economies (eBook, PDF)132,95 €
Culture study is increasingly becoming a leading theory in international marketing research, this e-book examines the role of culture within marketing theory and practice. Debates such as whether consumer cultures are globalizing, glocalizing or localizing; and the validity of different operationalizations of cultural and institutional distance are considered. Other issues addressed include those of the impact of culture on product adoption and diffusion across countries; the evolution of culture study within marketing; and the usefulness of identifying target markets through country cultural segmentation.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.