Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

Concise Encyclopedia of Advertising (eBook, PDF)

• Format: PDF

Produktbeschreibung

From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.

To view an excerpt online, find the book on our QuickSearch catalog at www.HaworthPress.com.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 228
• Erscheinungstermin: 2. Januar 2014
• Englisch
• ISBN-13: 9781317787310
• Artikelnr.: 40301657

Autorenporträt

Stevens, Robert E; Loudon, David L; Clow, Kenneth E.; Baack, Donald