Warren Feld

Conquering The Creative Marketplace (eBook, ePUB)

• Format: ePub

Produktbeschreibung

How dreams are made between the fickleness of business and the pursuit of jewelry design

This guidebook is a must-have for anyone serious about making money selling jewelry. I focus on straightforward, workable strategies for integrating business practices with the creative design process. These strategies make balancing your creative self with your productive self easier and more fluid.

Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I address what should be some of your key concerns and uncertainties. I help you plan your road map.

Whether you are a hobbyist or a self-supporting business, success as a jewelry designer involves many things to think about, know and do. I share with you the kinds of things it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you, including

Getting Started: Naming business, identifying resources, protecting intellectual property

Financial Management: basic accounting, break even analysis, understanding risk-reward-return on investment, inventory management

Product Development: identifying target market, specifying product attributes, developing jewelry line, production, distribution, pricing, launching

Marketing, Promoting, Branding: competitor analysis, developing message, establishing emotional connections to your products, social media marketing

Selling: linking product to buyer among many venues, such as store, department store, online, trunk show, home show, trade show, sales reps and showrooms, catalogs, TV shopping, galleries, advertising, cold calling, making the pitch

Resiliency: building business, professional and psychological resiliency

Professional Responsibilities: preparing artist statement, portfolio, look book, resume, biographical sketch, profile, FAQ, self-care

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Produktdetails

• Verlag: Warren Feld
• Erscheinungstermin: 18. Januar 2023
• Englisch
• ISBN-13: 9798985722161
• Artikelnr.: 67310736

Autorenporträt

For Warren Feld, Jewelry Designer, (www.warrenfeldjewelry.com), beading and jewelry making have been wonderful adventures. These adventures have taken Warren from the basics of bead stringing and bead weaving, to pearl knotting, micro-macrame, wire working, wire weaving and silversmithing, and onward to more complex jewelry designs which build on the strengths of a full range of technical skills and experiences. What excites Warren is finding answers to such questions as: .What does it mean to be fluent and literate in design?.What are the implications for defining jewelry as an "object" versus as an "intent"?.Why does some jewelry draw your attention, and others do not?.How does jewelry design differ from art or craft?.How do you judge a piece as finished and successful?.How do you create and managing a thriving business around your creative works?In 2000, Warren founded The Center for Beadwork & Jewelry Arts (CBJA) an the educational program for Be Dazzled Beads-Land of Odds in Nashville, Tennessee. The program approaches education from a Design Perspective. There is a strong focus on skills development. There is a major emphasis on teaching how to make better choices when selecting beads, other parts and stringing materials, and how to bring these altogether into a beautiful, yet functional, piece of jewelry. There are requirements for sequencing classes - that is, taking classes in a developmental order. Warren leads a group of instructors at Be Dazzled Beads (www.bedazzledbeads.com). He teaches many of the bead-weaving, bead-stringing, pearl and hand knotting, wire weaving, jewelry design and business-oriented courses. He works with people just getting started with beading and jewelry making, as well as those with more experience. His pieces have appeared in beading and jewelry magazines and books, including Perlen Posie ("Gwynian Ropes Bracelet", No. 21, 2014), Showcase 500 Beaded Jewelry ("Little Tapestries: Ghindia", Lark Publications, 2012). One piece ("Canyon Sunrise"), which won 4th place in Swarovski's Naturally Inspired Competition (2008), is in the Swarovski museum in Innsbruck, Austria. His work has been written up in The Beader's Guide to Jewelry Design (Margie Deeb, Lark Publications, 2014). He has been a faculty member at CraftArtEdu.com, developing video tutorials. He has been selected as an instructor for the Bead & Button Show, June, 2019, teaching 3 pieces - Japanese Garden Bracelet, Etruscan Square Stitch Bracelet, and ColorBlock Bracelet. In March 2020, Warren led a travel-enrichment program on Celebrity Cruise Lines, centered on jewelry making, beginning with a cruise from Miami to Cozumel and Key West.Personal style: multi-method, intricate color play, adaptive of traditions to contemporary design, experimental.He is probably best known for creating the international The Ugly Necklace Contest, where good jewelry designers attempt to overcome our pre-wired brains' fear response for resisting anything Ugly. He has also sponsored All Dolled Up: Beaded Art Doll Competition and The Illustrative Beader: Beaded Tapestry Competition.