Leonardo Guiliani

Consumer Behavior in the Digital Age The Surprising Truth (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Dive into the fascinating realm of 'Consumer Behavior in the Digital Age: The Surprising Truth,' an illuminating exploration into the evolving landscape of consumer habits and preferences in our interconnected world. Uncover the unexpected truths behind the digital age, where e-commerce, technology, and online platforms shape the way we make purchasing decisions.

Explore the dynamics of online shopping, digital marketing, and the influence of social media and advertising on consumer behavior. From personalized recommendations and data analytics to the impact of influencers and online reviews, this book delves into the intricacies of the digital marketplace. Witness the transformation of customer experiences, brand loyalty, and the role of technology in shaping our online interactions.

Navigate the nuances of cyber security, online trust, and the emergence of virtual and augmented reality in the digital shopping experience. Examine the convergence of online and offline retail through omnichannel strategies, mobile apps, and the seamless integration of digital currencies. Unravel the psychology behind consumer preferences, impulse buying, and the delicate balance between privacy and digital influence.

Whether you are a digital marketer, business owner, or simply intrigued by the surprising truths of consumer behavior in the digital age, this book provides valuable insights into the complex interplay between technology, consumer choices, and the ever-evolving digital marketplace.

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Produktdetails

• Verlag: Leonardo Guiliani
• Erscheinungstermin: 23. November 2023
• Englisch
• ISBN-13: 9798223838746
• Artikelnr.: 69520127