Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld

Consumer Behavior in Travel and Tourism (eBook, PDF)

• Format: PDF

Produktbeschreibung

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 556
• Erscheinungstermin: 12. Oktober 2012
• Englisch
• ISBN-13: 9781136382642
• Artikelnr.: 38252926

Autorenporträt

Kaye Sung Chon, Abraham Pizam, Yoel Mansfield