Michael R. Solomon, Margaret K. Hogg, Soren Askegaard, Gary Bamossy

Consumer Behaviour (eBook, ePUB)

A European Perspective

• Format: ePub

Produktbeschreibung

Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world.

The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students.

The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways:

• Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities.
• Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work.
• Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour.
• New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition.
• Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 648
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 9. September 2019
• Englisch
• ISBN-13: 9781292245430
• Artikelnr.: 59190715

Autorenporträt

Michael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia.

Søren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark.

Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)

Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.

Inhaltsangabe

Brief Contents List of case studies Preface About the authors Authors'
acknowledgements Publisher's acknowledgements Part A Consumers and the
market-place
* Chapter 1 Consumer behaviour and consumer society
* Chapter 2 Shopping, buying and disposing
* Chapter A Case studies
Part B How consumers see the world and themselves
* Chapter 3 Perception and meaning
* Chapter 4 The self
* Chapter 5 Motivation, lifestyles and value
* Part B Case Studies
Part C Consumers as decision-makers
* Chapter 6 - Learning and memory
* Chapter 7 - Attitudes
* Chapter 8 - Decision making
* Chapter C Case Studies
Part D European Consumers and their social groups
* Chapter 9 - Groups and social media
* Chapter 10 - European families
* Chapter 11 - Income and social class
* Chapter D Case Studies
Part E Culture and European Consumers
* Chapter 12 - Culture and consumer behaviour
* Chapter 13 - Cultural change processes
* Chapter E Case Studies
Glossary Indexes