Silvia Stamenova

Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing (eBook, PDF)

• Format: PDF

Produktbeschreibung

Diploma Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 5.00, Cardiff Metropolitan University, language: English, abstract: The question posed in this thesis is this: what is the consumer behaviour in different generations? The examination of this question is imperative since recent literature has suggested that there is a great distinction between the behaviours of consumers of different generations. Unfortunately, such a statement, being regarded as too bold, is often ignored in the formulation of different marketing policies and strategies. This thesis, therefore, argues that as well as having different consumer behaviour in the different ages, the question of online marketing versus traditional one should also be considered. In other words, the potential of online marketing as a vehicle for scaling up the income of the modern industries should not lead to the traditional marketing being completely forgotten. This thesis explores this issue, as well as focuses on the consumer behaviour in different generations, how they look for products and what kind of value they regard as essential. Not only it relates to what marketing tools work for each generation but also to why some tools are perceived as wrong and some not. The project also focuses on gathering data on what different buyers prefer and what channels work best for each of them; in brief, the main focus of the research is to show how social media influences consumer behaviour and did it at all influences the older generations.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 32
• Erscheinungstermin: 18. Januar 2018
• Englisch
• ISBN-13: 9783668616141
• Artikelnr.: 50714576

Autorenporträt

We are Silviya Stamenova and Kostadin Ruychev and we have been academic writers for the past 7 years. At present, Silviya is bachelor in Applied Linguistics - English and French and Finance. Kostadin is Master in Law. For 2011 Silviya has scored 8.0 on IELTS exam. Our academic fields are hospitality management, customer service, English literature and grammar, as well as European Law. Referring to the newest trends in the industry we always try to provide readers with the most recent information on the subjects chosen and the most stylish design in Powerpoint presentations. We are looking for academic career in the area of academic writing, so we would appreciate offers connected with it. Have a look at our portfolio of written academic papers!!! Feel free to contact us at https://m.facebook.com/SilviKostaschool/ Email: [e-mail]