Robin K Andersen

Consumer Culture And Tv Programming (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book is an exploration of the interconnections between media economics and communication discourse. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 320
• Erscheinungstermin: 5. Februar 2020
• Englisch
• ISBN-13: 9780429719677
• Artikelnr.: 63451481

Autorenporträt

Robin Andersen is associate professor of communication at Fordham University.