Consumer Culture And Tv Programming (eBook, PDF) - Andersen, Robin K
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  • Format: PDF

This book is an exploration of the interconnections between media economics and communication discourse. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?

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Produktbeschreibung
This book is an exploration of the interconnections between media economics and communication discourse. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?

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Autorenporträt
Robin Andersen is associate professor of communication at Fordham University.