Consumer marketing in contemporary China (eBook, PDF)

• Format: PDF

Produktbeschreibung

This e-book is dedicated to helping you to get a better understanding of how China is both changing the global marketplace and is, in turn, experiencing change in its own consumer marketplace. The articles in this e-book were selected as they covered several important research topics which are very relevant in helping marketers to better understand how to achieve success in the Chinese marketplace. This is a most exciting collaboration which will be of great value to all marketers.

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Produktdetails

• Verlag: Emerald Group Publishing Ltd
• Erscheinungstermin: 5. November 2010
• Englisch
• ISBN-13: 9780857246608
• Artikelnr.: 38236432