Consumer Psychology (Best Version, #1) (eBook, ePUB)
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Have you ever wondered why you end up buying things you didn't plan on? Or why you feel an irresistible attraction to certain brands and products? "Consumer Psychology" is a deep and fascinating journey into the mysteries of the mind when it comes to buying, revealing how and why we make consumer decisions that, many times, we ourselves don't fully understand. This book not only gives you an inside look into the buyer's brain, but also shows you the power of emotions, social influence, the effect of exclusivity and scarcity, and even the visual and sensory tricks that shape our perception and ...
Have you ever wondered why you end up buying things you didn't plan on? Or why you feel an irresistible attraction to certain brands and products? "Consumer Psychology" is a deep and fascinating journey into the mysteries of the mind when it comes to buying, revealing how and why we make consumer decisions that, many times, we ourselves don't fully understand. This book not only gives you an inside look into the buyer's brain, but also shows you the power of emotions, social influence, the effect of exclusivity and scarcity, and even the visual and sensory tricks that shape our perception and lead us to buy.
In each chapter, the secrets behind the marketing strategies that brands use to capture our attention and, without us realizing it, guide us towards the product they want to sell us are revealed. From the impact of discounts and deals, to price anchoring and the illusion of choice, Consumer Psychology takes an in-depth look at the techniques companies use to make purchasing feel like a reward and, in turn, an inevitable decision. This book invites you to understand how these methods operate, exposing the influence of dopamine and the reward effect on our minds, so that you can spot psychological traps before you fall into them.
But it's not just about persuasion tactics: Consumer Psychology also addresses ethical aspects in marketing, questioning to what extent it is acceptable to influence the consumer's mind. This book explores the human side of selling, raising the importance of respectful and responsible marketing that does not sacrifice honesty in the name of sales. With a balanced perspective, it shows you not only how consumer techniques affect you, but also how you can develop a more conscious and healthy relationship with the market around you.
If you want to empower yourself and become a more informed consumer, this book gives you the tools to understand the "why" behind every purchase and every decision. "Consumer Psychology" is essential reading, both for those who want to learn how to protect themselves from subtle brand manipulation, and for those who work in marketing and seek to apply ethical and effective strategies. Discover how the most invisible elements of consumption work, and learn to identify the signals that marketing psychology experts have been using for years to guide your steps. This book will not only change the way you shop, but also the way you see the commercial world around us.
In each chapter, the secrets behind the marketing strategies that brands use to capture our attention and, without us realizing it, guide us towards the product they want to sell us are revealed. From the impact of discounts and deals, to price anchoring and the illusion of choice, Consumer Psychology takes an in-depth look at the techniques companies use to make purchasing feel like a reward and, in turn, an inevitable decision. This book invites you to understand how these methods operate, exposing the influence of dopamine and the reward effect on our minds, so that you can spot psychological traps before you fall into them.
But it's not just about persuasion tactics: Consumer Psychology also addresses ethical aspects in marketing, questioning to what extent it is acceptable to influence the consumer's mind. This book explores the human side of selling, raising the importance of respectful and responsible marketing that does not sacrifice honesty in the name of sales. With a balanced perspective, it shows you not only how consumer techniques affect you, but also how you can develop a more conscious and healthy relationship with the market around you.
If you want to empower yourself and become a more informed consumer, this book gives you the tools to understand the "why" behind every purchase and every decision. "Consumer Psychology" is essential reading, both for those who want to learn how to protect themselves from subtle brand manipulation, and for those who work in marketing and seek to apply ethical and effective strategies. Discover how the most invisible elements of consumption work, and learn to identify the signals that marketing psychology experts have been using for years to guide your steps. This book will not only change the way you shop, but also the way you see the commercial world around us.
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