Consumer Psychology in a Social Media World (eBook, ePUB)

Redaktion: Dimofte, Claudiu V.; Yalch, Richard F.; Haugtvedt, Curtis P.

• Format: ePub

Produktbeschreibung

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 306
• Erscheinungstermin: 16. September 2015
• Englisch
• ISBN-13: 9781317502067
• Artikelnr.: 43830236

Autorenporträt

Claudiu V. Dimofte is Associate Professor of Marketing at San Diego State University. Curtis P. Haugtvedt is Associate Professor of Marketing at Ohio State University. Richard F. Yalch is Professor of Marketing at the University of Washington.

Inhaltsangabe

List of Tables and Figures Preface Claudiu V. Dimofte, Curtis P. Haugtvedt,
and Richard F. Yalch Part 1: Consumer Engagement with Social Media 1.
Motivations for Consumer Engagement with Social Media Eva Buechel and Jonah
Berger 2. Being a Likable Braggart: How Consumers Use Brand Mentions for
Self-Presentation on Social Media Tejvir Sekhon, Barbara Bickart, Remi
Trudel, and Susan Fournier 3. Resistance to Electronic Word of Mouth as a
Function of the Message Source and Context Susan Powell Mantel, Maria L.
Cronley, Jeffrey L. Cohen, and Frank R. Kardes 4. Now or Later: Synchrony
Effects on Electronic Word-of-Mouth Content Cansu Sogut, Barbara Bickart,
and Frederic Brunel 5. A Video is Worth 1000 Words: Linking Consumer Value
for Opinion Seekers to Visually-Oriented eWOM Practices Andrew Smith and
Martin A. Pyle 6. Consumer Behavior in the Social Media Marketplace:
Platform Personality Matters Marlene Towns 7. The Effects of Goal Publicity
on Goal Persistence in the Social Media World Jinfeng (Jenny) Jiao and
Catherine Cole Part 2: Branding and Advertising Issues in Social Media 8.
Hearing Their Voice: When Brand Co-Creation Leads to Social Brand
Engagement Heather Johnson Dretsch and Amna Kirmani 9. Choose Wisely:
Individual and Situational Influences on the Effectiveness of Social Media
Melanie Green and Jenna Clark 10. To Forward or Not: Consumer Response to
Brand Crises in the Context of Micro Blogs Richard Yalch and Xi Chen 11. To
Manipulate, or not to Manipulate: The Naïve Beliefs of the Simple
Application of Persuasion Techniques Sascha Langner, Steffen Schmidt,
Sebastian Fritz, Nadine Hennigs, and Klaus-Peter Wiedmann Part 3:
Measurement and Interpretation Issues in Social Media 12. Exploring the
Motivational and Consumption Impact of Personal Analytics and Informatics
Heather Honea 13. Advertising Effects in Social Media Yogesh Joshi 14. A
Way with Words: Using Language for Psychological Science in the Modern Era
Ryan Boyd and James Pennebaker Part 4: Public Policy Issues in Social and
Digital Media 15. Marketing Unhealthy Foods to Children on Facebook: Social
Policy and Public Health Concerns Jennifer Harris, Amy Heard, and Dale
Kunkel 16. Online Violent Media Consumption in Adolescents: An Exploratory
Study Yupin Patarapongsant and Issariya Woraphiphat 17. Current Issues and
Future Challenges Related to Consumer Privacy in Social Media Curtis
Haugtvedt