Consumer Research (eBook, ePUB)

Postcards From the Edge
Redaktion: Brown, Stephen; Turley, Darach

• Format: ePub

Produktbeschreibung

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 424
• Erscheinungstermin: 23. Juni 2005
• Englisch
• ISBN-13: 9781134690022
• Artikelnr.: 42710683

Autorenporträt

Stpehn Brown, Darach Turley

Inhaltsangabe

Eric J. Arnould
University of South Florida
USA
Russell W. Belk
University of Utah
USA
Stephen Brown
University of Ulster
Richard Elliott
St. Anne's College
Oxford
Basil Englis
Berry College
Mt. Berry
USA
A. Fuat Firat
Arizona State University
USA
Gordon R. Foxall
Birmingham Business School
University of Birmingham
Morris B. Holbrook
Columbia University
USA
Laurie Meamber
University of California
Irvine
USA
David Glen Mick
University of Wisconsin
USA
Stephanie O'Donohoe
University of Edinburgh
Rhona Reid
University of Ulster
Coleraine
Mark Ritson
University of Lancaster
Michael R. Solomon
Auburn University
Alabama
USA
Barbara B. Stern
Rutgers
The State University of New Jersey
USA
Craig J. Thompson
University of Wisconsin - Madison
USA
Darach Turley
Dublin City University
Caroline Tynan
Nottingham Trent University
Alladi Venkatesh
University of California
Irvine
USA.