Francesca Sobande

Consuming Crisis (eBook, ePUB)

Commodifying Care and COVID-19

• Format: ePub

Produktbeschreibung

Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to 'keep calm and consume'. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread's pandemic 'moment', university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called 'normal' life during times of crisis.

Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University

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Produktdetails

• Verlag: SAGE Publications
• Erscheinungstermin: 26. Oktober 2022
• Englisch
• ISBN-13: 9781529794519
• Artikelnr.: 68346225

Autorenporträt

Dr Francesca Sobande is a Lecturer in Digital Media Studies at the School of Journalism, Media and Culture at Cardiff University, UK. She is the author of The Digital Lives of Black Women in Britain (Palgrave Macmillan, 2020), co-editor with Professor Akwugo Emejulu of To Exist is to Resist: Black Feminism in Europe (Pluto Press, 2019), and co-author with layla-roxanne hill of Black Oot Here: Black Lives in Scotland (Bloomsbury, forthcoming). Francesca tweets at @chess_ess and more information about her work is available at francescasobande.com

Inhaltsangabe

Chapter 1: Whose 'New Normal'?
Chapter 2: Beyond the Pretense of 'Brand Activism'
Chapter 3: Distraction, Dreaming, and Angst
Chapter 4: The Future, In Bloom

Rezensionen

Experimental, rigorous and an exceptional commentary on the multitude of inequities COVID-19 presented for the most marginalised.

This book is a moving example of Black feminist scholarship s capacity to demonstrate how employing neutralising tactics during crisis is a political choice by those in power. Sobande's writing is the near perfect example of interdisciplinary Black scholarship which takes to task politics, sociology and cultural studies in ways that grapples with interpersonal and structural inequities during crisis

Sobande presents a unique way of capturing a multitude of the structural and interpersonal challenges which COVID-19 intensified for many, whilst still writing in a way which feels incredibly personal to the reader.

Chantelle Lewis