Contemplating Corporate Marketing, Identity and Communication (eBook, ePUB)

Redaktion: Podnar, Klement; Balmer, John

• Format: ePub

Produktbeschreibung

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 176
• Erscheinungstermin: 16. Dezember 2013
• Englisch
• ISBN-13: 9781317850694
• Artikelnr.: 40172354

Autorenporträt

Klement Podnar is Head of Marketing Communication and Public Relations at the University of Ljubljana, Slovenia. He researches corporate identity, image and reputation, organizational identification, corporate communications and marketing and has published in numerous journals, including the Corporate Reputation Review and the Journal of Marketing Communications. John M. T. Balmer is Professor of Corporate Marketing at Brunel Business School, UK. His articles on the corporate identity, corporate branding and corporate marketing have been published in leading journals including the California Management Review, the European Journal of Marketing and the Journal of Business Ethics. He is Founder, Chairman and Conference Organiser of the International Corporate Identity Group (ICIG).

Inhaltsangabe

1. Contemplating the Corporate Communications, Corporate Marketing and Identity Curricula - Celebrating 15 Years of the ICIG Symposium: 1994-2009 Klement Podnar and John M.T. Balmer 2. Weathervanes or Signposts? Constructs or Philosophy? Scrutinsing and Explicating Corporate Image, Corporate Identity, Corporate Communications, Corporate Reputation, Corporate Brands and Corporate Marketing John M.T. Balmer 3. Schools of Thought in Corporate Marketing - Traces and Future Perspectives Joachim Kernstock and Tim Oliver Brexendorf 4. The Missing Link in Corporate Marketing Zlatko Jan
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5. Corporate Social Responsibility and Corporate Identity: Potentials for Disciplinary Cross-Fertilization within Research and Teaching Anne Ellerup Nielsen and Trine Susanne Johansen 6. Consumer's Identification with a Brand Urka Tukej and Klement Podnar 7. Exploring How Organizational Identity is Affected by the Arrival of New Members Laura Illia 8. Holland's Got Talent? The Relevance of Employer Branding in Job Advertisements for Becoming an Employer of Choice Jan-Willem Schoonderbeek, Jorinde J.C. Westhoff, Kelta Meeusen and Wim J.L. Elving 9. Generic Charisma - A Conceptualization and Measurement Tool Development Ana Tkalac Ver
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and Dejan Ver
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10. Exploring the Relationship between Media Sentiments and Market Capitalisation in 32 FTSE-350 Firms Temi Abimbola 11. Corporate Communications in China: A Preliminary Study Ying Fan 12. Corporate Social Responsibility, Customer Trust and the Mediating Role of C-C Identification in the Banking Industry Ura Golob and Klement Podnar 13. How Do Companies Choose between Socially Responsible Suppliers? An Experimental Study Joop-Joost Hietbrink, Guido Berens and Johan van Rekom 14. Business Schools' Use of CSR as a Corporate Marketing Strategy Anne Ellerup Nielsen and Christa Thomsen