Contemporary Case Studies on Fashion Production, Marketing and Operations (eBook, PDF)
eBook, PDF

Contemporary Case Studies on Fashion Production, Marketing and Operations (eBook, PDF)

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Comprises case studies on contemporary practices and issues in fashion business
Documents real-world practices in fashion business from production, marketing to operations
Serves as a nexus of theories and practices to approach challenges in the fashion industry nowadays
Advances knowledge for both the academia and the private sector in fashion business

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