Contemporary Issues and Prospects in Business Development in Africa (eBook, PDF)

Celebrating the 20th Anniversary of the Journal of African Business
Redaktion: Sigué, Simon P.

• Format: PDF

Produktbeschreibung

Originally published as a special issue to celebrate the 20th anniversary of the Journal of African Business, this book delves into contemporary issues in business and business knowledge development in Africa.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 144
• Erscheinungstermin: 21. Mai 2020
• Englisch
• ISBN-13: 9781000681659
• Artikelnr.: 59487072

Autorenporträt

Simon P. Sigué is a Professor of Marketing at Athabasca University, Canada, and the President of the Academy of African Business and Development. Under his editorship, the Journal of African Business was included in the Web of Science Emerging Sources Citation Index (ESCI), the ABS, and the ABDC lists of accredited journals.

Inhaltsangabe

Foreword Introduction 1. Domestic Credit and Export Diversification: Africa
from a Global Perspective 2. Anticorruption Strategies in Sub-Saharan
Africa: Lessons from Experience and Ingredients of a Successful Strategy 3.
The Endogenous African Business: Why and How It Is Different, Why It Is
Emerging Now, and Why It Matters 4. The Transitioning of Marketing
Practices from Segment to Customer-Centric Marketing in the African
Business Context: Toward a Theoretical Research Framework 5. Board Gender
Diversity: Challenges and Implications for Corporations in the East African
Community 6. Governance and Performance of Strategic Alliances in Africa:
The Role of Institutions 7. Challenges of Doing Business in Africa: A
Systematic Review 8. Twenty Years of the Journal of African Business: A
Bibliometric Analysis