Contemporary Issues in Luxury Brand Management (eBook, PDF)

Redaktion: Studente, Sylvie; Cattaneo, Eleonora

• Format: PDF

Produktbeschreibung

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 180
• Erscheinungstermin: 31. März 2023
• Englisch
• ISBN-13: 9781000829273
• Artikelnr.: 67503029

Autorenporträt

Sylvie Studente is Assistant Professor at Regent's University London. Eleonora Cattaneo is Professor of Marketing at César Ritz Colleges Switzerland.

Inhaltsangabe

SECTION 1: PEOPLE AND HISTORY Chapter 1: Luxury Throughout History Chapter
2: Luxury Start-Ups Chapter 3: Contemporary People Issues in Luxury Brand
Management SECTION 2: LUXURY PRODUCTS Chapter 4: Legal Protection for
Luxury Goods and the Counterfeiting Challenge Chapter 5: The Case of the
Wine Experience Chapter 6: Luxury and Sustainability SECTION 3: DIGITAL
BUSINESS Chapter 7: Social Media Marketing in Luxury Brand Management
Chapter 8: Digital Marketing and Analytics for Luxury Brands Chapter 9: The
Future of Commerce with Digital Business