Contemporary Marketing Management for Tourism and Hospitality (eBook, PDF)

How New Tech and Gen Z Drive Sustainable Business Transformation
Redaktion: Stylos, Nikolaos; Robinson, Peter; Rahimi, Roya

• Format: PDF

Produktbeschreibung

The marketing of hospitality and tourism is a fast-developing field, influenced by the latest advances in new technologies, sustainability, as well as new generations of consumers. As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their behaviors in the working environment, as well as their consumption patterns.

As such, this contributed volume brings a focus on the contemporary marketing and management aspects of the tourism and hospitality industry as this is shaped by smart apps, with priority given over sustainable futures, and Gen Z individuals' aspirations, expectations, preferences, and behaviors. The authors offer key insights into the hospitality and tourism industry, making it an invaluable reference point for contemporary tourism and hospitality marketing research.

Nikolaos Stylos is Associate Professor (Reader) in Marketing and Digital Innovation, leading the Innovation & Digitalization research group, and the Smart Networks-4-Sustainable Futures Faculty research Centre at University of Bristol. He is an internationally recognized scholar as evidenced through large-scale external grant capture, invited keynote speeches, and best paper awards.

Roya Rahimi is Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, including Annals of Tourism Research. Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry.

Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. He is an award-winning author and academic, Co-Chair of The Association for Tourism in Higher Education (ATHE), Director of The Institute of Travel and Tourism and sits on the Board of the Tourism Society.

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Produktdetails

• Verlag: Springer Nature Switzerland
• Seitenzahl: 338
• Erscheinungstermin: 30. Oktober 2024
• Englisch
• ISBN-13: 9783031650499
• Artikelnr.: 72014690

Autorenporträt

Nikolaos Stylos is Postgraduate Research Director and Senior Lecturer/Associate Professor of Marketing, University of Bristol. He is also an Honorary Professor of Hotel Management at Tainan University of Technology, Taiwan. Nikolaos has published in leading academic journals, e.g. Tourism Management, Journal of Travel Research, and Psychology & Marketing. Dr Stylos served as professional management consultant for a decade. Roya Rahimi is Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, e.g. Annals of Tourism Research, and International Journal of Contemporary Hospitality Management. Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry. Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. He is author of several books and peer-reviewed journals and has appeared on a number of television and radio programmes discussing the tourism industry. Peter has owned businesses in the travel, ICT, waste management and publishing sectors, and has delivered consultancy work for organisations in a wide range of sectors across the world. In 2021 Peter was Awarded the Victor Middleton Prize for Education and Scholarship by the Association for Tourism in Higher Education (ATHE). Peter is a Fellow of the Tourism Management Institute and the Yorkshire and Humber representative, a Fellow of the Tourism Society, a Fellow of the Institute of Travel and Tourism, and a Principal Fellow of the Higher Education Academy. He is Co-Chair of The Association for Tourism in Higher Education (ATHE), a Director of The Institute of Travel and Tourism and he represents ATHE on the Tourism Society Board.

Inhaltsangabe

Chapter 1: Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality.- Chapter 2: From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post Tourism Experience within Cultural Tourism.- Chapter 3: Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0.- Chapter 4: Smart Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience.- Chapter 5: Hybrid Servicescapes in Tourism and Hospitality.- Chapter 6: Creativity and Marketing with New Technologies in Tourism and Hospitality.- Chapter 7: Online Travel Behavior of Millennials vs Gen Z: A Comparative Analysis.- Chapter 8: The Age of Tomorrow: Exploring Risk-Taking Styles in Travel across Generations.- Chapter 9: GenZers as Marketing Managers.- Chapter 10: Generation Z Perspective On Destination Image Restoration Through Dark Tourism.- Chapter 11: Responsible Tourism as a Vehicle to Achieving the SDGs.- Chapter 12: Exploring Underwater Tourism in EU-Mediterranean Coastal Areas for Sustainable Development.- Chapter 13: Proximity Tourism as a Sustainable and Resilient Strategy: Building Back Better for Local Communities and Destinations.