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  • Format: ePub

This work pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.

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Produktbeschreibung
This work pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.


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Autorenporträt
Gordon Foxall is Distinguished Research Professor at Cardiff University. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has published over 30 books and 300 papers on consumer behavior, economic psychology, and marketing theory. His principal research interests are in psychological aspects of consumption and the philosophy of economic behavior.