This completely updated and revised edition is written in a clear, informal style without excessive jargon, and is the must-have book for any UX Design library. Users will find coverage of mobile devices and consumer and business products, all illustrated with new examples, case studies, and discussions on how to use CD with the agile development and other project requirements methods.
- Provides tactics on how to gather detailed data on how people live, work, and use products
- Helps develop a coherent picture of a whole user population
- Presents tactics on how to use the seven "Cool Concepts" to support core human motives and generate new product concepts guided by user data, ideation techniques, and principles key to producing a compelling user experience
- Explains how to structure the system and user interface to best support the user across place, time, and platform
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