Bob W. Lord, Ray Velez

Converge (eBook, ePUB)

Transforming Business at the Intersection of Marketing and Technology

• Format: ePub

Produktbeschreibung

The leaders of Razorfish share their strategies for mergingmarketing and IT To create rich, technologically enabled experiences, enterprisesneed close collaboration between marketing and IT. Convergeexplains how the merging of technology, media, and creativity isrevolutionizing marketing and business strategy. The CEO and CTO ofRazorfish, one of the world's largest digital marketing agencies,give their unique perspective on how to thrive in this age ofdisruption. Converge shares their first-hand experienceworking closely with global brands--including AXE, Intel,Samsung, and Kellogg--to solve business problems at thecollision point between media, technology, and marketing. With in-depth looks at cloud computing, data- and API-enabledcreativity, ubiquitous computing, and more, Convergepresents a roadmap to success. * Explains how to organize for innovation within your ownorganization by applying the principles of agile development acrossyour business * Details how to create a religion around convergence, explaininghow to tell the story throughout the organization * Outlines how to adapt processes to keep up with and takeadvantage of rapid technological change A book by practitioners for practitioners, Converge isabout rethinking business organizations for a new age andempowering your people to thrive in a brand, new world.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 256
• Erscheinungstermin: 11. April 2013
• Englisch
• ISBN-13: 9781118632222
• Artikelnr.: 38249562

Autorenporträt

BOB LORD is the Global CEO of Razorfish. He began hiscareer as an engineer intrigued by marketing, not knowing that oneday the disciplines would collide. Now, he leads Razorfish on itsmission of creating brand experiences that build businesses.Additionally, he leads the world's largest digital agency networkfor Publicis Groupe. Bob is also active in the TED community and afounding member of The Nantucket Project. RAY VELEZ is the Global CTO of Razorfish. His career hasbeen devoted to the software development life cycle, from inceptionto rollout, working with clients ranging from Citibank to FordMotor Company to the National Football League. He previously workedat Cambridge Technology Partners.