convergence of interactive marketing and personal selling and sales management (eBook, PDF)

• Format: PDF

Produktbeschreibung

The chapters of this ebook on the convergence of interactive marketing and sales and sales management look at the key elements of an omni-channel environment, explore buyer-seller dyadic perceptions of technology and relationships related to the salesforce, present research on the use of social media by Chinese salespeople as part of individual and cultural orientation, focuses on sales applications, and address mobile CRM usage by the salesforce.

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Produktdetails

• Verlag: Emerald Group Publishing Limited
• Seitenzahl: 84
• Erscheinungstermin: 10. März 2016
• Englisch
• ISBN-13: 9781786353245
• Artikelnr.: 45091131