Tobias Gebhardt
eBook, PDF

Cooperation Between Established Firms and Startups in Order to Address Technological Discontinuities (eBook, PDF)

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Master's Thesis from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 2,3, University of Southern Denmark (Department of Marketing & Management), course: Management of Innovation Processes, language: English, abstract: Technological discontinuities have been characterizing many markets for several years. Essential drivers for that are the Internet and startups, which make use of this technology in order to create new business models. This progress is quite often challenging established firms and call for them to leave their “comfort zone”. In cont...