Tom Albrighton

Copywriting Made Simple (eBook, ePUB)

How to write powerful and persuasive copy that sells

• Format: ePub

Produktbeschreibung

Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.You'll learn how to... Write clearly, simply and engagingly Choose a killer headline and a strong structure Use 20 proven strategies for creative copywriting Harness the power of persuasion and psychology Create a unique tone of voice for a brandIllustrated throughout and packed with real-life examples,Copywriting Made Simpleis the perfect introduction to copywriting today."e;Tom's put a lifetime of learning into this book an incredibly thorough briefing on copywriting."e; -Dave Trott, Creative legend, agency founder, author and teacher."e;Educational, entertaining and energetic prepare to dig deep and enjoy!"e; -Katherine Wildman, Host, The Writing Desk.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Troubador Publishing Ltd
• Seitenzahl: 200
• Erscheinungstermin: 21. Mai 2018
• Englisch
• ISBN-13: 9781789011203
• Artikelnr.: 52700949

Autorenporträt

Tom Albrighton has been a professional copywriter for over 12 years, writing for household names like Prudential, Jeyes and Fuji plus dozens of other businesses and agencies. He is a co-founder of ProCopywriters, the alliance of commercial writers, and was ranked the #7 'Copywriter rated by copywriters' in a 2015 DMA survey.