Ulrich Gartner

Corporate Communications In Restructuring Phases (eBook, PDF)

Successfully shaping change with strategic communication

• Format: PDF

Produktbeschreibung

This book enables managers in communication, operations and HR to communicate professionally in corporate restructurings. Cost-cutting, downsizing or the closing of entire sites are not only operational challenges, but also require intelligent communication. Otherwise, long-term effects such as a damaged reputation can outweigh any short-term savings achieved.

This book is a machine translation of the original German 1st edition Unternehmenskommunikation in Restrukturierungsphasen by Ulrich Gartner, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature, in 2020.The translation was done via DeepL.com. Subsequent human revision was focused on content, so that the language style may differ from that of a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

The content

. The importance of communication inrestructuring

. Communication as a strategic management task

. Identifying and understanding external and internal stakeholders

. Describing communication goals and strategy

. Creating management structures, build infrastructure

. Developing communication content and tools

Ulrich Gartner has been providing communication support to change processes, restructuring programs and site closures for almost 30 years. He is owner and MD of Gartner Communications - Strategic Communications Consultancy.

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Produktdetails

• Verlag: Springer Fachmedien Wiesbaden
• Seitenzahl: 157
• Erscheinungstermin: 21. Oktober 2021
• Englisch
• ISBN-13: 9783658346263
• Artikelnr.: 62797430

Autorenporträt

Ulrich Gartner has been involved in international corporate communications for over 25 years. On the corporate and consulting side, he has provided communication support to numerous change processes, restructuring programs and location closings in several European countries. Since 2010 he has been the owner and managing director of Gartner Communications - Strategic Communication Consulting.

Inhaltsangabe

Significance of communication in restructuring.- Communication as a strategic management task.- Identify and understand external and internal reference groups.- Describe communication goals and strategies.- Create management structures, build infrastructure.- Develop communication content and instruments.- Actively control internal and external communication.