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Building on the authors' own extensive global experience at Nokia and EON, as well as the experience of many other experts in the field, this book offers a how to roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies.
Building on the authors' own extensive global experience at Nokia and EON, as well as the experience of many other experts in the field, this book offers a how to roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies.
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Autorenporträt
Lakin, Nick; Scheubel, Veronica
Inhaltsangabe
Preface Introduction 1. How to develop the right Community Involvement strategy 2. Company roles, responsibilities, and skills in Community Involvement 3. "How much does it cost?" How to budget for Corporate Community Involvement 4. How to manage corporate giving, foundations and disaster relief 5. Integrating Community Involvement into your core business: How to work with Operations, Marketing, and HR 6. Make it stand out: How to create and implement leading Community Involvement programs 7. How to manage cross-sector collaboration 8. The power of employee involvement 9. "You can't manage what you don't measure": How to measure, evaluate, and report Community Involvement effectively 10. "But why haven't we heard about this before?" Communicating your Community Involvement effectively 11. "I knew it would be worthwhile": Overcoming challenges and instigating change
Preface Introduction 1. How to develop the right Community Involvement strategy 2. Company roles, responsibilities, and skills in Community Involvement 3. "How much does it cost?" How to budget for Corporate Community Involvement 4. How to manage corporate giving, foundations and disaster relief 5. Integrating Community Involvement into your core business: How to work with Operations, Marketing, and HR 6. Make it stand out: How to create and implement leading Community Involvement programs 7. How to manage cross-sector collaboration 8. The power of employee involvement 9. "You can't manage what you don't measure": How to measure, evaluate, and report Community Involvement effectively 10. "But why haven't we heard about this before?" Communicating your Community Involvement effectively 11. "I knew it would be worthwhile": Overcoming challenges and instigating change
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