Yi Zhu

Corporate Culture and Globalization (eBook, ePUB)

Ideology and Identity in a Global Fashion Retailer

• Format: ePub

Produktbeschreibung

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 176
• Erscheinungstermin: 10. März 2023
• Englisch
• ISBN-13: 9781000852639
• Artikelnr.: 67344495

Autorenporträt

Yi Zhu is a cultural anthropologist based at Lancaster University, UK, specializing in the institutionalization and internalization of culture in the organization, particularly about cultural change and identity negotiation. Her current projects focus on the role of politics in culture change, emotion, and identity work in organization.

Inhaltsangabe

List of Illustrations
1. Introduction
2. Formation of Corporate Ideology
3. Reframing Ichi Ideology in Hong Kong
4. Touring the Store's Space and Sense of Place
5. Ichi Training and Identity Formation
6. Monitoring Ideology Dissemination
7. Promotional Activities and a Collective Presentation of the Self
8. Store Managers and Their Kingdoms
9. Becoming a Real Global Company
Index