Witold J. Henisz

Corporate Diplomacy (eBook, ePUB)

Building Reputations and Relationships with External Stakeholders

• Format: ePub

Produktbeschreibung

This book argues that the strategic management of relationships with external stakeholders - what the author calls 'Corporate Diplomacy' - creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 223
• Erscheinungstermin: 8. September 2017
• Englisch
• ISBN-13: 9781351287869
• Artikelnr.: 49264653

Autorenporträt

Henisz, Witold J.

Inhaltsangabe

Preface

Introduction

1. Due diligence: Mapping and analysis of your stakeholders

2. Integration: From stakeholder maps to financial and operational performance

3. Personal: Stakeholder relationships are personal relationships

4. Learning: Humility in adapting to negative feedback in a necessarily imperfect strategy

5. Openness: Strategic communications to reinforce trust and reputation

6. Mindset: Externally facing long-term organizational culture

Conclusion: 12 traps to avoid

Endnotes

About the author

Index

Rezensionen

A masterful template for how to run a successful corporate affairs department in pursuit of a 'social licence to operate'. - Adrian Henriques

A useful guide on how to manage the collective opinion of external stakeholders in a business... In short, Witold J. Henisz has given a fascinating and fresh insight into smart stakeholder engagement by managing the analytical and behavioural elements of diplomacy. - CSR International Book Review Digest - Sasmita Maurya