Witold J. Henisz

Corporate Diplomacy (eBook, ePUB)

Building Reputations and Relationships with External Stakeholders

• Format: ePub

Produktbeschreibung

This book argues that the strategic management of relationships with external stakeholders - what the author calls 'Corporate Diplomacy' - creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 223
• Erscheinungstermin: 8. September 2017
• Englisch
• ISBN-13: 9781351287869
• Artikelnr.: 49264653

Autorenporträt

Henisz, Witold J.

Inhaltsangabe

Preface
Introduction
1. Due diligence: Mapping and analysis of your stakeholders
2. Integration: From stakeholder maps to financial and operational
performance
3. Personal: Stakeholder relationships are personal relationships
4. Learning: Humility in adapting to negative feedback in a necessarily
imperfect strategy
5. Openness: Strategic communications to reinforce trust and reputation
6. Mindset: Externally facing long-term organizational culture
Conclusion: 12 traps to avoid
Endnotes
About the author
Index