Corporate Entrepreneurship and Innovation in Tourism and Hospitality (eBook, ePUB)

Global Post COVID-19 Recovery Strategies
Redaktion: Aguiar-Quintana, Teresa; Álamo Vera, Francisca Rosa; Day, Jonathon

• Format: ePub

Produktbeschreibung

In this book, scholars and industry experts analyse case studies related to real-world scenarios with the aim of expanding the body of knowledge, inspire future research and develop the field.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 376
• Erscheinungstermin: 13. Mai 2024
• Englisch
• ISBN-13: 9781040003992
• Artikelnr.: 70582422

Autorenporträt

Teresa Aguiar-Quintana is a Full professor at the University of Las Palmas de Gran Canaria (ULPGC) in the Economics, Business and Tourism Faculty in Gran Canaria island (Spain). She is currently the Transference and dissemination director of the Institute of Tourism and Sustainable Economic development (Tides) at the ULPGC. She has published academic case study books and several scientific articles in Journal Citation Reports (JCR) like Tourism Management, International Journal of Hospitality Management, Journal of Business Research, Tourism Management Perspectives, Cornell Hospitality Quaterly and Journal of Leadership & Organizational Studies. Jonathon Day is Associate Professor and Graduate Program Director in Purdue's School of Hospitality and Tourism Management, Purdue University, USA. His research focuses on sustainable tourism and responsible travel. He specialises in destination stewardship, climate change and tourism, and encouraging pro-environmental consumer behaviours. Francisca Rosa Álamo Vera is an Associate Professor in Strategic Management, specialising in tourism, cities and public administration. She has been at the University of Las Palmas de Gran Canaria for more than 30 years and has taught in different tourism MsC programmes. Currently, her research interests are focused on Tourism students' international mobility and coopetition in excellent research institutions.

Inhaltsangabe

Introduction
Chapter 1
Internationalisation of the Pestana Hotel Group chain through corporate
entrepreneurship: From family hotel to multinational hotel chain
Helder Brito-Carrasqueira and Luis Nobre-Pereira
Chapter 2
Seaside Hotels: Corporate entrepreneurship and innovation strategies in
Spain, Germany and Asia
Teresa Aguiar-Quintana and Sabine Haller
Chapter 3
More than a crisis? Corporate entrepreneurship and COVID-19 pandemic in
Austrian tourism: A case study of a family-run hospitality business
Christoph Pachucki and Ursula Scholl-Grissemann
Chapter 4
Entrepreneurial innovation in Binter Airline company based on growth: New
routes in Europe and Africa after COVID-19
Juan Carlos Martín, Concepción Román and Teresa Aguiar-Quintana
Chapter 5
Innovation strategies and corporate entrepreneurship in Northern Europe:
Scandic Hotels, a case study of the pandemic effect in the Swedish revenue
management
Staffan Hedén
Chapter 6
Alfa Aldea: Astrotourism innovation in Chile
Carlos Fernández and Carmelo León-González
Chapter 7
Exploring new market opportunities through entrepreneurial innovation at
"El Grifo" Winery in The Canary Islands, Spain
Teresa Aguiar-Quintana, José Luis Ballesteros-Rodríguez and Carmen
Domínguez-Falcón
Chapter 8
Hospitality recovery through corporate entrepreneurship based on growth:
The case of Cordial Hotels in Europe
Francisca Rosa Álamo-Vera, Teresa Aguiar-Quintana, Francisco J.
Gutiérrez-Pérez and Yazmina Araujo-Cabrera
Chapter 9
Corporate entrepreneurship within a sustainable business model: The Cayuga
Collection Ecolodges in Costa Rica, Nicaragua and Panamá
Eugenio Díaz-Fariña, Ivelina Mirkova and Noemi Padrón-Fumero
Chapter 10
The creation of a fleet management model as a result of corporate
entrepreneurship in a car rental company in the South of Europe
José Sanabria-Díaz, Teresa Aguiar-Quintana, Silvia Sosa-Cabrera and Ana
Isabel Lemes-Hernández
Chapter 11
Digital services strategy based on market expansion and management software
in Spain: The case of Bamen Corporation
Alfonso Cerezo-Medina, Antonio Guevara-Plaza and Marta Lozano-Domínguez
Chapter 12
Myths, legends and stories: A South African approach to tourism branding
and destination development
Cine Van Zyl and M.A. de Beer
Chapter 13
Entrepreneurial strategies and innovation in hospitality business: Cases
from Australia and Indonesia
Hera Oktadiana, Tingzhen Chen and Joko Haryono
Chapter 14
Corporate entrepreneurship actions toward a more sustainable tourism
mobility. The case of the Ferrovie dello Stato Italiane
Mario Tartaglia, Francesca Pagliara and Juan Carlos Martín
Chapter 15
The growth of a family-run restaurant in Madrid through innovation and
corporate entrepreneurship since 1934
Jesús de Madariaga and Teresa Aguiar-Quintana
Chapter 16
Corporate entrepreneurship in Central America Tourism Agency (CATA) based
on the promotion of multi-destinations in Belice, Costa Rica, El Salvador,
Guatemala, Honduras, Nicaragua, Panamá and Dominican Republic
Eduardo Parra-López, Almudena Barrientos-Báez, Leydy Cevallos-Barbera and
Diego Guzmán-Vera
Chapter 17
Viajes Insular, the internationalisation and entrepreneurial innovation of
travel agencies in Spain
Silvia Sosa-Cabrera, Teresa Aguiar-Quintana, Ana Isabel Lemes-Hernández and
José Sanabria-Díaz
Chapter 18
The innovation of Zuana Beach resort and the private investment with the
implementation of international sustainability standards in Santa Marta
Beach in Colombia
María Luisa Galán-Otero and Deiwi Jesús Zurbarán-Arias
Chapter 19
HD Group: Business model based on innovation and diversification in
shopping centres, supermarkets and hotels
Francisco J. Gutiérrez-Pérez, Francisca Rosa Álamo-Vera and Teresa
Aguiar-Quintana
Chapter 20
Innovation applied to online travel agencies: The case of Different Travel
in Huesca, Spain
Silvia Abella-Garcés, M. José Barlés-Arizón, Nuria Domeque-Claver, Melania
Mur-Sangrá, Ana Monclús-Salamero and Ana Katarina Pessoa-de-Oliveira
Chapter 21
Corporate entrepreneurship within a DMO: The case of Visit Greenland
Elizabeth Cooper
Chapter 22
Innovative strategies applied in a mature destination before, during and
after COVID-19: The case of Gran Canaria Tourism board
M. Carmen Cruz-Lecat, Pablo Llinares-de-Bethencourt, Antonia M.
García-Cabrera and M. Gracia García-Soto
Chapter 23
Innovation in the international educational experience for the hospitality
and luxury industry: Unleashing corporate entrepreneurship at Les Roches in
Switzerland and Spain
Carlos Díez-de-la-Lastra, Jon Loiti-Pérez-de-Labeaga and Raúl Castro-López,
Lidia Esther Hernández-López and Juan Manuel Benítez del Rosario
Chapter 24
The innovation and internationalisation of ACCOR company: Main strategies
in hospitality corporate entrepreneurship
Christina Tschech and Philippe Frouté
Chapter 25
Barceló Hotel Group, the introduction of a Spanish company in USA, Asia,
Africa, Europe and Central and South America through horizontal and
vertical growth strategies
Marta Jacob, University of Balearic islands, Teresa Aguiar-Quintana and
Francisca Rosa Álamo-Vera