Oliver Haug, Anikar Haseloff

Corporate Language (eBook, PDF)

Unternehmenssprache verständlich gestalten, effektiv steuern und praxisnah umsetzen

• Format: PDF

Produktbeschreibung

Corporate language and comprehensibility are key concepts for successful corporate communications. The focus is not only on the company itself and its brand(s) & the company=s target groups, whether they are customers, suppliers or employees, are also decisive factors in the communication process. An individualized, consistent and comprehensible corporate language builds trust and promotes long-term customer loyalty. Business deals can be brought to a successful conclusion faster, and later misunderstandings with expensive consequences can be avoided. Starting with a general positioning of the topic in the context of management and corporate identity, this volume presents basic rules along with tried-and-tested measures for achieving optimal corporate communication.

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Produktdetails

• Verlag: Kohlhammer Verlag
• Seitenzahl: 173
• Erscheinungstermin: 26. September 2018
• Deutsch
• ISBN-13: 9783170283497
• Artikelnr.: 54129493

Autorenporträt

Oliver Haug and Dr. Anikar Haseloff are founders and managing directors of H&H Communication Lab GmbH & the Institute for Comprehensibility.