Robert Healy

Corporate Political Behavior (eBook, PDF)

Why Corporations Do What They Do in Politics

• Format: PDF

Produktbeschreibung

Corporate Political Behavior centers on why corporations do what they do in politics. The text draws upon insights from the author's forty years of government and political experience-insights placed within an operating framework grounded in the political science and strategic issue management disciplines.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 384
• Erscheinungstermin: 11. Juli 2014
• Englisch
• ISBN-13: 9781317814795
• Artikelnr.: 41212283

Autorenporträt

Robert Healy is a full-time professional lobbyist and part-time academic. He holds a Ph.D. in Political Science from the University of Pittsburgh. Healy is an Adjunct Professor of Political Science at American University where for the last 9 years he has taught a scheduled class on Corporations and Political Behavior-an upper-level undergraduate and graduate course. Healy also taught a Strategic Issue Management/Government Relations course in the MBA program at George Washington University's School of Business.

Inhaltsangabe

Introduction: Explaining Corporate Political Behavior
three platforms. 1. Conditioner: The Governed Market System and its Boundaries. 2. Conditioner: Managers, Shareholders, and the Implicit Bargain. 3. Conditioner: Three Worlds and Three Firms. 4. Driver: Commercial Objectives
goals and politics. 5. Driver: Competitive Political Advantage
getting the corporate edge. 6. Driver: Corporate Political Culture
the way we practice politics (or don't). 7. Driver: Corporate Political Leadership
get 'er'done. 8. Enabler: Political Capital
corporate accounting of a different kind. 9. Enabler: Political Reputation of a Firm
the right "buzz". 10. Enabler: Political Money
it's about the cash.11. Enabler: Corporate Political Clout
illusive but real. 12. Political Positioning (1)
the first four keys: policy, elections, aspirations, globalism. 13. Political Positioning (2)
the fifth key: Mobilization
political, issue, and advocacy management. 14. Political Positioning (3)
strategies, objectives, and tactics. 15. Conclusion
the enigma of corporate political behavior.