Corporate Reputation and the News Media (eBook, PDF)

Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets
Redaktion: Carroll, Craig

• Format: PDF

Produktbeschreibung

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 480
• Erscheinungstermin: 1. September 2010
• Englisch
• ISBN-13: 9781135252441
• Artikelnr.: 42508374

Autorenporträt

Craig E. Carroll (Ph.D., University of Texas at Austin) is Assistant Professor in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill.

Inhaltsangabe

Foreword
Preface
Part I: Introduction
Part II: Corporate Reputation and the News Media in Developed Markets
Part III: Corporate Reputation and the News Media in Emerging and Frontier Markets
Part IV: Summary and Conclusions
Contributors
Index