Peter Markovic, Frantisek Pollák, Róbert Világi, Michal Konecný

Corporate Reputation in the Context of Sustainable Development (eBook, PDF)

• Format: PDF

Produktbeschreibung

Reputation is a valuable business asset; with a good reputation, almost anything is possible in business. Almost nothing is possible without a good reputation. Building a reputation is necessary, yet it is equally difficult to build it over time. In the context of turbulent market changes at the beginning of the third decade of the twenty-first century, sustainability takes on new dimensions. The authors' effort is to provide the reader with an analytical view of the sustainable development of corporate reputation. This scientific monograph synthesizes almost a decade of intensive scientific work. The authors believe their work will be beneficial for the professional public and the academy. Target groups include business professionals, investors, consultants, academics, and policymakers, who can all use the insights and strategies offered to navigate the complex dynamics of this multidisciplinary topic.

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Produktdetails

• Verlag: MCDP International UG
• Seitenzahl: 214
• Altersempfehlung: ab 16 Jahre
• Erscheinungstermin: 4. Oktober 2024
• Englisch
• ISBN-13: 9783945484319
• Artikelnr.: 71513099

Autorenporträt

Dr. h. c. Prof. Ing. Peter Markovic, PhD., DBA is Professor at the Faculty of Business Management of the University of Economics in Bratislava, where he in 1997 started his professional career. He deals with the issues of corporate reputation, financial sustainability, corporate financing and financial risks. He is a supervisor of doctoral students, more than 40 of whom have successfully completed doctoral studies. In the field of research, he focuses on the issue of circular economy and a sustainable business environment.