Loukas Bellonias

Cost Benefit Analysis in Environmental Friendly Marketing (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of "passive" houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 19
• Erscheinungstermin: 12. Dezember 2008
• Englisch
• ISBN-13: 9783640228096
• Artikelnr.: 42079430