Nick Foster

Could, Should, Might, Don't (eBook, ePUB)

How We Think About the Future

• Format: ePub

Produktbeschreibung

'A rare and wondrous thing' STEPHEN FRY

As the tempo of change accelerates beyond anything our ancestors could have imagined, the ability to think clearly about what lies ahead has never been more crucial - yet we remain remarkably bad at it.

So how might we approach the future with greater rigour?

Nick Foster is one of very few people to have built a career considering this question, and in this book he's made an invaluable guide for the rest of us. From the Could of utopian science fiction and the Should of data-driven, dogmatic certainty to the Might of scenario planning and the Don't of fear-driven risk avoidance, Foster explores how humanity has grappled with the concept of the future throughout history, tracing the emergence of distinct schools of thought and exploring the virtues, blind spots and inevitable shortcomings of each.

Could, Should, Might, Don't resists making cocksure prophecies and bombastic predictions, instead encouraging us to create more balanced, detailed and truthful versions of the future, so that we might improve what we leave behind for those who might follow.

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Produktdetails

• Verlag: Severn House
• Erscheinungstermin: 11. September 2025
• Englisch
• ISBN-13: 9781837263820
• Artikelnr.: 73626593

Autorenporträt

Born and raised in Derby, Nick Foster is a designer now based in California. Through a rich career spanning over 25 years, he has worked at the intersection of design and technology within globally recognised organisations including Google, Sony, Nokia and Dyson. Nick is considered a pioneering figure in the field of Futures Design, and in 2021 was awarded the title 'Royal Designer for Industry' in recognition of his significant contributions to the discipline.

In his recent capacity as the Head of Design at Google X, Nick led a team of designers and researchers in the development of world-changing technology projects. His work seeks to identify everyday, mundane, human moments in emerging technologies, making them relatable and understandable, rather than escapist and unattainable. Nick was named 'Young Engineer for Britain' by the British Engineering Council in 1991. He earned his Masters degree from the Royal College of Art in 2001 and in 2018 he was made a Fellow of the Royal Society of Arts.

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