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Seminar paper from the year 2014 in the subject Business economics - Miscellaneous, grade: 1,0, University of Applied Sciences Hanover, course: Global Perspectives of International Management, language: English, abstract: The importance of Turkey has risen steadily in recent years. The emerging market is the 17th largest economy in the world and plays the role of a strategic partner between the West and the Middle East. This scientific paper analyses Turkey from a business perspective. With a PESTLE analysis, an overview of Turkey is provided and strengths, weaknesses, opportunities and risks of an investment in the country are illustrated with a SWOT analysis.
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