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The purpose of this e-book is to present a new state of the art review of COO issues including any new trends and unresolved COO issues. The quest is to audit and improve our understanding of the influence of the country image on the globalized market, and to assist international marketers in learning how to manage more effectively international marketing strategies based on the results. As such this ebook includes articles ranging from studies on manufacturing, arts to service industries, a sector hitherto relatively unexplored in the COO literature.
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