COVID-19 and Entrepreneurship (eBook, PDF)

Challenges and Opportunities for Small Business
Redaktion: Ratten, Vanessa

• Format: PDF

Produktbeschreibung

Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with specific focus on small businesses.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 136
• Erscheinungstermin: 9. Mai 2021
• Englisch
• ISBN-13: 9781000383874
• Artikelnr.: 61272014

Autorenporträt

Vanessa Ratten is Associate Professor at La Trobe University, Australia.

Inhaltsangabe

1 COVID-19, entrepreneurship, and small business; 2 Open innovation
ecosystems during the COVID-19 pandemic; 3 Small business risk and
entrepreneurship during the COVID-19 pandemic; 4 Impact of COVID-19 on
MSMEs in India: the Black Swan event that might change the trajectory of
India's economic growth; 5 Digital transformation from COVID-19 in small
business and sport entities; 6 The impact of the experiences on affects
during the COVID-19 pandemic quarantine; 7 The perception of middle
managers on the organizational environment for the promotion of
entrepreneurship and innovation activities in organizations; 8 Building and
maintaining customer relationship via digital marketing and new
technologies for small businesses during the COVID-19 pandemic; 9 The
future of small business entrepreneurship based on COVID-19 change