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This book presents a Facebook study on members of the Cusp Generation, or those born before the “great digital divide” of 1995. This delineation allows for a discussion on the possible socio-cultural implications of Facebook use for people of all ages. Members of the Cusp Generation are in a unique position as “part digital natives” to easily acquire and use new media technologies, while being more critically aware of the personal, social, and cultural effects that may arise from them thanks to having some memory of the pre-digital era. Drawing on identity theories rooted in critical theory…mehr
This book presents a Facebook study on members of the Cusp Generation, or those born before the “great digital divide” of 1995. This delineation allows for a discussion on the possible socio-cultural implications of Facebook use for people of all ages. Members of the Cusp Generation are in a unique position as “part digital natives” to easily acquire and use new media technologies, while being more critically aware of the personal, social, and cultural effects that may arise from them thanks to having some memory of the pre-digital era. Drawing on identity theories rooted in critical theory and cultural studies, the author shows that there are potential constrictions on people’s agency in their Facebook use caused by consumer discourse, Facebook’s hyperreal nature and structure, psychological predispositions, and the potential for avatar attachment. In raising concerns over the impacts of technology-based communication, this book explores how the medium of Facebook extends and exacerbates processes of offline social reproduction and discusses how the positive social and political aspects of Facebook can be enhanced. The findings contribute to academic discussions in the fields of cultural studies and Education and can be applied to the development of critical media literacy for curriculum and pedagogy.
List of Tables; List of Figure; Introduction: Why Technology Matters; Relationships with Technology; Living in Hyperreal Connections; Living in Hyperreal Connections; What Is Agency in Identity Performance?; Research Aims; My Facebook Study; Method and Theory; Research Implications; Book Overview; Why People Use Facebook: The Pros and Cons Associated with Its Use; Online Identity: Teens; Online Identity on Facebook: Young Adults; Teens and Young Adults: Similarities and Socio-cultural Implications; Literature on SNS/Facebook Use for All Ages; Reasons for Negative Consequences of SNS/Facebook Use; Conclusion; Linking Identity Theory, Avatar Attachment Theory, and Hyperreal Considerations to Overconsumption and Self-Fetishization on Facebook; Identity Theory; Age Category Conceptualizations: Links to Socio-Economic Conditions; Age Categories, Market Exploitation, and Consumer Discourse; Celebrity Culture and Gendered Beauty Discourse; Cyber Identity Performance; Hyperreality, Overconsumption, and Self-Fetishization; Debates on Personal Agency; Agency in Cyber Identity Performance; Ensuring Agency; Chapter Summary;Facebook Study; Study Rationale; Design; Data Collection; Data Analysis; Johnson’s Four-Point Model for Inquiry of a Media Site; Applying Johnson’s Four-Point Model to My Study Results; Chapter Summary; Facebook Study Results; Facebook Profile Analysis (FPA) and Survey Results; Facebook Study Findings: FPA and Survey; E-mail Responses to Likes; Eight Day Screen Shot Analysis of Home Page Advertising (Appendix C); Chapter Summary; A Critical Analysis of Facebook Study Findings; Production: Reflections of Consumer and Identity Discourse; Text: Structural Impacts on Production and Readings; Readings: How Does the Medium Affect the Reading?; A Critical Perspective on Agency in Facebook Use; Conclusion; Future Research Directions; Theoretical Implications; Educational Implications; Limitations Incurred in This Study; Appendix A: Survey; Appendix B: Sample Facebook Profile; Appendix C: Home Page Advertising Screen Shots for 8 Days; Bibliography; Index.
List of Tables; List of Figure; Introduction: Why Technology Matters; Relationships with Technology; Living in Hyperreal Connections; Living in Hyperreal Connections; What Is Agency in Identity Performance?; Research Aims; My Facebook Study; Method and Theory; Research Implications; Book Overview; Why People Use Facebook: The Pros and Cons Associated with Its Use; Online Identity: Teens; Online Identity on Facebook: Young Adults; Teens and Young Adults: Similarities and Socio-cultural Implications; Literature on SNS/Facebook Use for All Ages; Reasons for Negative Consequences of SNS/Facebook Use; Conclusion; Linking Identity Theory, Avatar Attachment Theory, and Hyperreal Considerations to Overconsumption and Self-Fetishization on Facebook; Identity Theory; Age Category Conceptualizations: Links to Socio-Economic Conditions; Age Categories, Market Exploitation, and Consumer Discourse; Celebrity Culture and Gendered Beauty Discourse; Cyber Identity Performance; Hyperreality, Overconsumption, and Self-Fetishization; Debates on Personal Agency; Agency in Cyber Identity Performance; Ensuring Agency; Chapter Summary;Facebook Study; Study Rationale; Design; Data Collection; Data Analysis; Johnson’s Four-Point Model for Inquiry of a Media Site; Applying Johnson’s Four-Point Model to My Study Results; Chapter Summary; Facebook Study Results; Facebook Profile Analysis (FPA) and Survey Results; Facebook Study Findings: FPA and Survey; E-mail Responses to Likes; Eight Day Screen Shot Analysis of Home Page Advertising (Appendix C); Chapter Summary; A Critical Analysis of Facebook Study Findings; Production: Reflections of Consumer and Identity Discourse; Text: Structural Impacts on Production and Readings; Readings: How Does the Medium Affect the Reading?; A Critical Perspective on Agency in Facebook Use; Conclusion; Future Research Directions; Theoretical Implications; Educational Implications; Limitations Incurred in This Study; Appendix A: Survey; Appendix B: Sample Facebook Profile; Appendix C: Home Page Advertising Screen Shots for 8 Days; Bibliography; Index.
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