Thom Hartmann

Cracking the Code (eBook, ePUB)

How to Win Hearts, Change Minds, and Restore America's Original Vision

• Format: ePub

Produktbeschreibung

By the bestselling author and XM and Sirius Satellite radio host heard on more than eighty radio stations coast to coast seven days a week Shows progressives how to master the science and technology of persuasive communication and counter the right-wing message machine Offers exercises and examples throughout to help readers put the concepts they're learning into practice Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.

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Produktdetails

• Verlag: Berrett-Koehler Publishers
• Seitenzahl: 220
• Erscheinungstermin: 1. August 2008
• Englisch
• ISBN-13: 9781605090146
• Artikelnr.: 42894069

Autorenporträt

Thom Hartmann is the host of a nationally syndicated Air America radio program. A four-time Project Censored award winner, he is the bestselling author of more than nineteen books, including Screwed: The Undeclared War Against the Middle Class-and What We Can Do About It, The Last Hours of Ancient Sunlight, and Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights.

Inhaltsangabe

Introduction Talking the Talk
Part I Telling Your Story
Chapter 1 Cracking the Worldview Code
Chapter 2 Cracking the Story Code
Part II Feeling Comes First
Chapter 3 Cracking the Sensory Code
Chapter 4 The Body's Secret Language
Chapter 5 How Feelings Are Anchored
Chapter 6 The "Negative" Code
Part III The Meaning of a Communication Is the Response You Get
Chapter 7 The Code of the Core Story
Chapter 8 Mastering the Learning Trance
Chapter 9 Future Pacing
Chapter 10 Framing
Part IV The Map Is Not the Territory
Chapter 11 Learning the Legend
Chapter 12 Th e Motivation Code
Chapter 13 Chunking the Code
Chapter 14 The Identity Code
Conclusion Reclaiming the Liberal Story