Mark Bloomfield, Shaun Borstrock, Silvio Carta, Veronica Manlow

Crafting Luxury (eBook, ePUB)

Craftsmanship, Manufacture, Technology and the Retail Environment

• Format: ePub

Produktbeschreibung

The idea of luxury has secured a place in contemporary western culture, and the term is now part of common parlance in both established and emerging economies. This book explores the many issues and debates surrounding the idea of luxury.

This new research addresses contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by the marketers, and the impact this has on the consumer and their purchasing habits.

Crafting Luxury considers work within the field of luxury and luxury brands, encompassing established companies with a long heritage: from conglomerates and small independents to 'new' luxury and emerging models with innovative practices. It examines the industry structures with respect to production, as well as the hierarchies that exist, and the impact these have on both internal and external perceptions of luxury, from the makers to the sellers and consumers alike. Attention is also given to the working structures of the ateliers, production facilities, origin of materials, manufacture and the impact of technology on consumption, the retail environment and sales, all providing a true insider's view of this complex world.

The authors - a designer of product and jewellery, a brand strategist and a fashion designer, an architect, and a sociologist and specialist in business management - are practitioners and academics. Their approach to dissecting the complex world of luxury brings distinct viewpoints to the debate, offering different perspectives, thoughts and interpretations of luxury.

Crafting Luxury will appeal to academics and educators, industry specialists and anyone interested in luxury as a concept. It will appeal to those in a variety of academic and industry disciplines: art history, history, social sciences and humanities with an interest in luxury, fashion studies, design, business, cultural studies and textiles. It will also be valuable to students and researchers in social sciences, humanities, business, design, branding, consumption, retail, architecture, cultural studies, fashion studies and textiles.

May also appeal to industry practitioners in retail, design, technology, marketing, the supply chain and manufacture, as well as design professions including architecture, fashion and interior design.

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Produktdetails

• Verlag: Intellect Books
• Erscheinungstermin: 11. Juli 2022
• Englisch
• ISBN-13: 9781789385359
• Artikelnr.: 64381976

Autorenporträt

Jewellery designer and Royal College of Art graduate Mark Bloomfield is a digital craftsman and artist based at London's iconic Oxo Tower. He is visiting professor of design, innovation and technology in the School of Creative Arts at the University of Hertfordshire. Mark has designed for some of the most influential and prominent designers, including Asprey, Vivienne Westwood, Paul Smith and Matthew Williamson. Additionally, he has worked in film and TV making jewellery for Titanic, Judge Dredd, Braveheart, Poirot, Tolkien and Gentleman Jack. As a leader in his field, using traditional craftsmanship techniques, digital tools and manufacturing technologies, Mark continues to dissolve boundaries and redefine the process of making through his exploration of the possibilities offered by current and emerging manufacturing technologies. In 2012 he won the Materialise World 3D Print Award. Mark was shortlisted for the Aesthetica Art Prize 2019 and his work has been exhibited at the Museum of York and at the Lowry Galleries in Manchester as part of the Expect the Unexpected exhibition. Mark creatively combines traditional craft techniques with advanced digital processes resulting in product that is engaging, surprising, thought provoking and sparks conversation.