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A first of its kind, all-in-one guide to creating short-form TV series for the Internet. Written in a hip and entertaining style in the language of the cyber generation, this book guides the aspiring videomaker from an initial series idea through writing, production, and uploading and marketing a polished pilot and successive episodes of his or her own original Internet TV series.
A first of its kind, all-in-one guide to creating short-form TV series for the Internet. Written in a hip and entertaining style in the language of the cyber generation, this book guides the aspiring videomaker from an initial series idea through writing, production, and uploading and marketing a polished pilot and successive episodes of his or her own original Internet TV series.
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Ross Brown has written for and produced some of the most successful TV series of all time, including The Cosby Show, Who's the Boss?, and Step By Step. He has created primetime series for ABC, CBS, and the WB. Brown teaches at Dodge College of Film and Media Arts at Chapman University, one of the nation's top film schools, where he created the groundbreaking "Byte-Sized Television” courses.
Inhaltsangabe
TABLE OF CONTENTS Acknowledgments How to Use this Book Why a Second Edition? Preface What's this book about, who is it for? CHAPTER ONE What is a webisode? A brief history of short episodic video on the Web What's out there already - amateur and professional Why create for the net? CHAPTER TWO The series concept What is a series as opposed to a stand-alone short film? Fatally flawed series concepts Be bold, fresh and original So where's the drama? you need a killer title CHAPTER THREE Creating compelling characters Character essentials Characterization your overall character landscape Leading characters vs. supporting characters Drawing on real life Growing your characters CHAPTER FOUR Creating the world of your series Laying out the rules reality vs. believability Building on the reality you create What if I want to make an animated Web series? Animated Web series - what's out there now CHAPTER FIVE The pilot - story Creating a story that tells and sells Premise pilot vs. "Episode #10” pilot you've only got a few minutes, so be economical Creating memorable character introductions Story structure: Beginning-Middle-End Putting it on paper - writing an outline CHAPTER SIX The pilot - script Building your script, scene by scene Deviating from the outline What makes good dialogue - the 4 C's Making your script read visually you've got a first draft - time to get to work again When is it ready to be shot? CHAPTER SEVEN Choosing a visual style The marriage of style and content Beginnings, endings and transitions CHAPTER EIGHT Practical concerns - equipment and budget Equipment - from the bargain basement to the penthouse Cameras and camera accessories Sound - mikes, booms, recorders, etc. Lights Editing software - fancier stuff Learning more about all this equipment and how to use it CHAPTER NINE The pilot - preproduction Casting: finding talented actors when you have no budget Locations: imagination meets reality Permits Developing a shooting schedule revising the script to fit the logistics Making a shot list Props and wardrobe Situations that require special preproduction CHAPTER TEN The pilot - production Dealing with the unexpected Be quick, but don't hurry Getting enough takes and coverage you aren't the only genius on the set Actors aren't puppets Crewmembers aren't slaves The World is not a Set CHAPTER ELEVEN The pilot - postproduction The rough cut - putting it together The rough cut - assessing what you have refining the cut Postproduction sound Adding music Creating a main title CHAPTER TWELVE Building on the pilot - coming up with episode ideas Growing your series Growing your characters Learning from each episode you shoot How many complete episodes do I need before I can post my series? CHAPTER THIRTEEN Marketing your Series...And yourself! youTube Beyond youTube Publicizing and marketing your series Festivals and contests Should you create your own website? Selling and Marketing yourself CHAPTER FOURTEEN Business Uses of Web Series Can you Sell and Entertain at the Same Time? Humor Sells Characters That Connect With Customers, Tell a real Story, Give the Customer Value for His Time Even If you're not a Business... CHAPTER FIFTEEN Interviews With Creators in the Web Series World Bill Rosenthal - TV Pro Finds a new Market For His Skills Cary Okmin - Branded Content: Part Ad, Part Web Series, All Creative Courtney Zito - Hollywood Girl Moves Behind the Camera Jen Dawson - Party Girl Has Some Serious Game Michael Ajakwe - Content Creator...and Creator of the First All Web Series Festival Christine Lakin - The Long and Winding road EPILOGUE You're ready - honest - so go do it! Appendix 1: Screenplay format tutorial Appendix 2: Recommended reading for more detailed discussion of each craft Appendix 3: Syllabi and course outlines for teachers About the Author
TABLE OF CONTENTS Acknowledgments How to Use this Book Why a Second Edition? Preface What's this book about, who is it for? CHAPTER ONE What is a webisode? A brief history of short episodic video on the Web What's out there already - amateur and professional Why create for the net? CHAPTER TWO The series concept What is a series as opposed to a stand-alone short film? Fatally flawed series concepts Be bold, fresh and original So where's the drama? you need a killer title CHAPTER THREE Creating compelling characters Character essentials Characterization your overall character landscape Leading characters vs. supporting characters Drawing on real life Growing your characters CHAPTER FOUR Creating the world of your series Laying out the rules reality vs. believability Building on the reality you create What if I want to make an animated Web series? Animated Web series - what's out there now CHAPTER FIVE The pilot - story Creating a story that tells and sells Premise pilot vs. "Episode #10” pilot you've only got a few minutes, so be economical Creating memorable character introductions Story structure: Beginning-Middle-End Putting it on paper - writing an outline CHAPTER SIX The pilot - script Building your script, scene by scene Deviating from the outline What makes good dialogue - the 4 C's Making your script read visually you've got a first draft - time to get to work again When is it ready to be shot? CHAPTER SEVEN Choosing a visual style The marriage of style and content Beginnings, endings and transitions CHAPTER EIGHT Practical concerns - equipment and budget Equipment - from the bargain basement to the penthouse Cameras and camera accessories Sound - mikes, booms, recorders, etc. Lights Editing software - fancier stuff Learning more about all this equipment and how to use it CHAPTER NINE The pilot - preproduction Casting: finding talented actors when you have no budget Locations: imagination meets reality Permits Developing a shooting schedule revising the script to fit the logistics Making a shot list Props and wardrobe Situations that require special preproduction CHAPTER TEN The pilot - production Dealing with the unexpected Be quick, but don't hurry Getting enough takes and coverage you aren't the only genius on the set Actors aren't puppets Crewmembers aren't slaves The World is not a Set CHAPTER ELEVEN The pilot - postproduction The rough cut - putting it together The rough cut - assessing what you have refining the cut Postproduction sound Adding music Creating a main title CHAPTER TWELVE Building on the pilot - coming up with episode ideas Growing your series Growing your characters Learning from each episode you shoot How many complete episodes do I need before I can post my series? CHAPTER THIRTEEN Marketing your Series...And yourself! youTube Beyond youTube Publicizing and marketing your series Festivals and contests Should you create your own website? Selling and Marketing yourself CHAPTER FOURTEEN Business Uses of Web Series Can you Sell and Entertain at the Same Time? Humor Sells Characters That Connect With Customers, Tell a real Story, Give the Customer Value for His Time Even If you're not a Business... CHAPTER FIFTEEN Interviews With Creators in the Web Series World Bill Rosenthal - TV Pro Finds a new Market For His Skills Cary Okmin - Branded Content: Part Ad, Part Web Series, All Creative Courtney Zito - Hollywood Girl Moves Behind the Camera Jen Dawson - Party Girl Has Some Serious Game Michael Ajakwe - Content Creator...and Creator of the First All Web Series Festival Christine Lakin - The Long and Winding road EPILOGUE You're ready - honest - so go do it! Appendix 1: Screenplay format tutorial Appendix 2: Recommended reading for more detailed discussion of each craft Appendix 3: Syllabi and course outlines for teachers About the Author
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