Henk Campher

Creating a Sustainable Brand (eBook, PDF)

A Guide to Growing the Sustainability Top Line

• Format: PDF

Produktbeschreibung

Sustainable brands may have started as "doing less harm". But sustainable brands today are looking for a fusion of products and branding that can drive sustainability and also grow the business top line. This guide is the model for building a sustainable brand that will help you get there.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 81
• Erscheinungstermin: 8. September 2017
• Englisch
• ISBN-13: 9781351274715
• Artikelnr.: 49264588

Autorenporträt

Campher, Henk

Inhaltsangabe

Part I: The changing world of a sustainable brand1. The search for a
sustainable brand2. The changing world of sustainability3. The pesky
consumer4. Changing consumer behaviour5. The need for brand
transformationPart II: The birth of a brand1. (Sustainable) brand
development2. Line extension3. Brand extension4. Multi-brands5. New
brandsPart III: The anatomy of a sustainable brand1. A touch of product and
a pinch of brand2. Product sustainability3. Sustainability branding4. The
Sustainable Brand Model5. Final thoughtsReferences